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Search Engine Optimization Cheap Jake DeBrusk Hat , also known as SEO, is the art and science of making web pages attractive to the search engines. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two or three pages.


In short Cheap Charlie McAvoy Hat , Search engine optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results. Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.


Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.


Search engine optimization is the adjustment of html page entities and content for the express purpose of ranking higher on search engines. Search engine optimization is the skill of designing or re-designing a website in order to improve the search engine ranking of that website for certain relevant keywords.


How do Search Engines Work?


In order to use Search Engine Optimization one must know full functionality of Search Engines. The working is as follows:


Search Engines for the general web do not really search the World Wide Web directly. Each one search a database of the full text of web pages selected from the billions of web pages out there residing on servers. When you search the web using a search engine, you are always searching a somewhat stale copy of the real web page. When you click on links provided in search engine search results, you retrieve from the server the current version of the page. Search engine databases are selected and built by computer robot programs called spiders.


Although it is said they "crawl" the web in their hunt for pages to include, in truth they stay in one place. They find the pages for potential inclusion by following the links in the pages they already have in their database (i.e. Cheap Tim Schaller Hat , already know). They cannot think or type a URL or use judgment to decide to go look something up and see what's on the web about it. Computers are getting more sophisticated all the time, but they are still brainless. If a web page is never linked to in any other page, search engine spider's cannot find it. The only way a brand new page - one that no other page has ever linked to - can get into a search engine is for its URL to be sent by some human to the search engine companies as a request that the new page be included. All search engine companies offer ways to do this.


After spiders find pages, they pass them on to another computer program for indexing. This program identifies the text, links Cheap Torey Krug Hat , and other content in the page and stores it in the search engine database's files so that the database can be searched by keyword and whatever more advanced approaches are offered, and the page will be found if your search matches its content.


Some types of pages and links are excluded from most search engines by policy. Others are excluded because search engine spiders cannot accesses them. Pages that are excluded are referred to as the Invisible Web. The Invisible Web is estimated to be two to three or more times bigger than the visible web.


Brief Introduction to Search Engines


While the public generally refers to all Internet searching tools as search engines, there are actually three different types of it. These types are as follows:


? Search Engines - AltaVista, Google, Teoma Cheap David Krejci Hat , AllTheWeb, MSN etc


? Directories - Open Directory, Yahoo, LookSmart etc


? Portals - AOL, Netscape Cheap Danton Heinen Hat , iWon, Lycos, HotBot, Excite etc


Search engines and directories take the following variables into consideration when determining your site's ranking in the results for a specific search:


? Quality - The quality of your Web site affects the directory editor's evaluation of your submission. Quality refers to utility or usefulness and comprehensiveness.


? Title - The title is one of the most important factors in your site's eventual search engine ranking. Because directory search engines such as Yahoo! only search through the title, description Cheap Zdeno Chara Hat , and URL you submit, having important keywords in your title is critical.


? Content - For search engines that index your page using an automated process, such as AltaVista, Google, Teoma Cheap Brandon Carlo Hat , AllTheWeb, MSN, Inktomi, the content is critical. The content must be brief, focused Cheap Riley Nash Hat , and internally consistent.


? Description - The Meta description tag must speak convincingly to the search engine user and must include key words and phrases.


? Popularity - Popularity is a term used to describe search engines' measurement of your site's importance to the Web community. It factors in the number, quality, and type of Web pages that include links back to your page. Google has a branded version of popularity it calls Page Rank. Links to your Web site increase your popularity and offer search engine spiders robots more opportunities to index your page.


? SEO - Search Engine Optimization fine-tune the code on your page to help you win for specific searches.


Search Engine Optimization is a science as well as an art


SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today's most important search engines. In order to achieve the maximum and most beneficial results, search engine opti

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